The Digital Revolution is often compared with the industrial revolution of the 19th century. It began with the switch from analogue to digital data processing. The effects, however, have proven to change society like no other event in history before. From the second half of the 20th century until present day, a vast number of industries have started integrating digital solutions in their operating models. People have always been inclined to stay informed, to want to learn new things and to discover new opportunities. The fact that they have such a quick access to information is very important, as things are now happening at a much faster pace than 50 years ago. For example, when the first cars appeared by the end of the 19th century, most people were confused and had no idea what those noisy, horseless carriages are doing on the streets. Now, however, after only 10 years of widespread production and availability, most people know what an electric car is or even recognize one on the street.
People have become less reluctant to change and more familiar with the integration of new, unheard solutions. If they are informed, new business ideas can be accepted and appreciated much easier than before, and important innovations are very quickly popularized. People now have very advanced online instruments at their disposal for being up to date with the fields they’re interested in. If before you had to get informed using direct face to face communication or written press, now you have access to all the information you need, everywhere you go. There are numerous apps, like Feedly, which can filter content on specific topics and provide updates on the rapidly growing environment. Another important aspect in regard to being informed properly is the fact that with so many online sources, you can form a more both-sided opinion. Everyone has access to the same basic information and provide different points of view to choose from. This was not possible using only biased written press or other methods.
There is a large amount of growth and future growth in technology innovation. In 20 years, tech products will represent 12 million dollars of the global GDP. With such a potential for new business models and opportunities, the number of entrepreneurs seeking funding has grown exponentially. Large tech companies like Apple, Microsoft or Amazon acknowledged the fact that new innovations may come from anywhere. Therefore, they offer technical support and infrastructure to start-ups and collaborate with them in innovation creation.
Startups now have more means to promote their innovative solutions, through online advertising or even through online investment platforms, which can get them in touch with investors directly. Information is available to a wider number of individuals, both for promoting their ideas to the target audience and to investors who believe in their potential. The advantages of an informed audience are clear, as ideas are much easier to implement than before. People know from before a startup starts operating what it will do and are able to manifest their interest through online media platforms. Moreover, trusted online media platforms can deliver detailed analysis or updates about how the business environment will be affected.
Investors can nowadays gather information about start-ups with a few clicks. Anything from a start-up’s business model to its targeted audience can be provided. This way, more potential investors can make an informed opinion about where their money would go if they invested in a concept. Moreover, they can compare the advantages and disadvantages of similar start-ups.
In conclusion, staying informed is now easier than ever and the amount of information provided suites everyone’s needs and expectations.
The above references an opinion and is for educational information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice. Investing in any business involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Please click here to read the full risk warning.
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