This funding round has closed
The UK's largest and fastest-growing craft beer club!
100% of minimum goal raised
Minimum Target £ 100,000 |
Minimum investment amount £ 500 |
Maximum Target £ 100,000 |
Maximum investment amount £ 0 |
Launched in September 2013 Beer52.com has rapidly grown to become the largest craft beer club in the UK with over 2,500 full-paying subscribers. In the UK there's over 1,200 microbreweries producing on a tiny scale and only selling local, most fail to get anywhere because they don't have the marketing budgets to compete with the major brands. For £24 a month we send you a mix case of craft beer each month. Breweries give us samples of their beer as we're helping them reach new drinkers
Beer52.com is the largest craft beer club in the UK with over 2,500 full-paying subscribers.
For £24 a month we send you a mixed case of 8 craft beers , breweries give us samples of their beer as we're helping them reach new drinkers. Its a win, win for everyone.
Each month we feature new and exciting craft beers from independent microbreweries.
Our members sample one of each beer and discover the story behind it. We encourage them to interact with the brewers via social media and buy more of their favourite beer from our online beer shed.
There are 1,200 microbreweries in the UK producing on a tiny scale and only selling locally. Despite making world class beer, most fail to get anywhere as they don't have the marketing budget to compete with the major brands.
We help breweries reach new drinkers with a national sampling campaign going out to thousands of craft beer all over UK. The best way to get someone to become a loyal fan of your product is by allowing them to taste it.
Some of the great breweries we have recently helped to reach new drinkers include; Innis and Gunn, Anarchy Brew Co, Orkney Brewery, Brewers and Union, Top Out, Wadworth, Camden Town Brewery.
1. Marketing (ave. CPA currently £4)
Inserts, Daily Deals, TV advertising, Voucher Codes, Affiliates, Vouchers in Magazines.
2. Signup
Very low first time commitment (e.g. £4.99 for a £39 RRP bundle).
3. Upsell
Bolt ons such as smokes (cigars), snacks and spirits.
4. Retention
Online community, HomeBrew Academy, events and exclusive Beer Shed deals.
Projected lifetime value per signup: £39.
Beer52.com is the largest craft beer club in the UK with over 2,500 full-paying subscribers.
For £24 a month we send you a mixed case of 8 craft beers , breweries give us samples of their beer as we're helping them reach new drinkers. Its a win, win for everyone.
Each month we feature new and exciting craft beers from independent microbreweries.
Our members sample one of each beer and discover the story behind it. We encourage them to interact with the brewers via social media and buy more of their favourite beer from our online beer shed.
There are 1,200 microbreweries in the UK producing on a tiny scale and only selling locally. Despite making world class beer, most fail to get anywhere as they don't have the marketing budget to compete with the major brands.
We help breweries reach new drinkers with a national sampling campaign going out to thousands of craft beer all over UK. The best way to get someone to become a loyal fan of your product is by allowing them to taste it.
Some of the great breweries we have recently helped to reach new drinkers include; Innis and Gunn, Anarchy Brew Co, Orkney Brewery, Brewers and Union, Top Out, Wadworth, Camden Town Brewery.
1. Marketing (ave. CPA currently £4)
Inserts, Daily Deals, TV advertising, Voucher Codes, Affiliates, Vouchers in Magazines.
2. Signup
Very low first time commitment (e.g. £4.99 for a £39 RRP bundle).
3. Upsell
Bolt ons such as smokes (cigars), snacks and spirits.
4. Retention
Online community, HomeBrew Academy, events and exclusive Beer Shed deals.
Projected lifetime value per signup: £39.