The Idea
Products & Services
Takumi has built its own proprietary technology platform and Influencer App over the last 7 years, covering all aspects of campaign management, including selection and approval of influencers, campaign management, payments, licensing and reporting. Historically Takumi has focused on Managed Services (ie clients pay for both the technology and support from our team), but more recently we have also started offering access to the platform through SaaS licenses.
Problem Solved
As Brand budgets shift towards Influencer marketing, the need for more scrutinous measurement and data accountability becomes greater. Advertisers (& their agencies) are asking for more regular access to quantifiable and qualitative real time performance data, so that campaigns can be optimized even while they are live.
Over the last 7 years we have built the sector’s leading tech platform, including the truly first unified real time measurement solution (‘InfluenScore’) and the first AI driven, predictive influencer selection tool ('InfluenSelect'), trained on 7 years of proprietary data, garnered from thousands of creator campaigns.
Revenue Model
Takumi offers a managed service model to clients, leveraging our proprietary technology and our expertise to deliver high performance campaigns. Takumi charges a platform fee as a % of client spend on the platform. Takumi has also started offering access to the platform on a SaaS basis where the clients are charged on a 'per seat' (monthly fee) basis. Managed Service clients are large global consumer brands. SaaS clients can be both influencer agencies and internal teams at large brands.
Exit Strategy
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