B Corp certified, multi-award winning UK manufacturer, of organic vegan chocolate and plastic free toys. We are a challenger brand to Kinder Surprise who has sold 30 billion eggs.
0% of minimum goal raised
Minimum Target £ 300,000 |
Minimum investment amount £ 300,000 |
Maximum Target £ 1,000,000 |
Maximum investment amount £ 999,999 |
PLAYin CHOC has won over 40 international awards since launch in 2018 including: World's Best Plant Based Chocolate 2022; Great Taste Producer 2022; Best Children's Product Travel Retail Awards 2024; Gold Best Vegan Milk Chocolate at the International Chocolate Salon in 2024, 2023, 2022 and 2021. The company manufactures chocolate and assembles and ships its products from its facility in Uxbridge, Greater London since September 2019. From here it supplies the UK and multiple export markets. To date the company has sold over 2 million units and now stands on the cusp of significant growth in multiple active routes to market including: UK retail, EU retail, online, travel, offices & schools.
The company has 25 SKUs which are predominantly made up of its world first ToyChoc Box range of organic, allergen-free and plastic-free chocolate and toy gifts for children. There are 6 main ranges including: Endangered Animals, Woodland Animals, Sea Animals, Dinosaurs, Rabbits and Christmas characters, containing 84 plastic-free surprise toys to assemble, collect and learn about. There are different pack sizes of singles, 3 packs, 6 packs and 18 packs, plus seasonal Advent Calendars. In addition to this are a range of vegan milk and dark chocolates without toys in different pack sizes of 30g, 60g and 100g formats.
The products are have won over 40 international awards to date.
Previous to this Kinder Surprise was the most notable every day chocolate and toy gift available for children but excluded children who required a dairy free or soy free option, or parents that required a plastic free or a lower sugar option. PLAYin CHOC ToyChoc Box caters to all children including those with food allergies or intollerances and to all parents including those who are mindful of single use plastic waste, healthier treats which are organic and lower in refined sugars, educational treats which encourage awareness about the natural world and ethical treats made without the use of child slave labour.
The majority of the company's turnover is invoiced B2B revenue, with a small proportion coming online B2C from its own shopify website and Amazon. The company has multiple active routes to market which include:
UK retail - notable listings include: Tesco, Greene King, Coop, Asda.
EU retail - notable listings include: DM Drogerie Markt, Alnatura.
Other export markets - USA, Canada, EU, Gulf.
Online - notable listings: Ocado, Amazon vendor, Faire B2B market place.
Travel, hotel and theme parks - notable listings: Paulton's Park, Merlin Entertainment, Gategroup.
Offices, corporate gifts and schools.
The company can increase its revenue through more listings and investing in marketing.
The company has 25 SKUs which are predominantly made up of its world first ToyChoc Box range of organic, allergen-free and plastic-free chocolate and toy gifts for children. There are 6 main ranges including: Endangered Animals, Woodland Animals, Sea Animals, Dinosaurs, Rabbits and Christmas characters, containing 84 plastic-free surprise toys to assemble, collect and learn about. There are different pack sizes of singles, 3 packs, 6 packs and 18 packs, plus seasonal Advent Calendars. In addition to this are a range of vegan milk and dark chocolates without toys in different pack sizes of 30g, 60g and 100g formats.
The products are have won over 40 international awards to date.
Previous to this Kinder Surprise was the most notable every day chocolate and toy gift available for children but excluded children who required a dairy free or soy free option, or parents that required a plastic free or a lower sugar option. PLAYin CHOC ToyChoc Box caters to all children including those with food allergies or intollerances and to all parents including those who are mindful of single use plastic waste, healthier treats which are organic and lower in refined sugars, educational treats which encourage awareness about the natural world and ethical treats made without the use of child slave labour.
The majority of the company's turnover is invoiced B2B revenue, with a small proportion coming online B2C from its own shopify website and Amazon. The company has multiple active routes to market which include:
UK retail - notable listings include: Tesco, Greene King, Coop, Asda.
EU retail - notable listings include: DM Drogerie Markt, Alnatura.
Other export markets - USA, Canada, EU, Gulf.
Online - notable listings: Ocado, Amazon vendor, Faire B2B market place.
Travel, hotel and theme parks - notable listings: Paulton's Park, Merlin Entertainment, Gategroup.
Offices, corporate gifts and schools.
The company can increase its revenue through more listings and investing in marketing.