Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

I Agree
Not Now

This funding round has closed VIEW OTHER OPPORTUNITIES

YUUWORLD

Established, unique children's product range with proven and scalable means of customer acquisition.

£ 100,504
0 Days left

101% of minimum goal raised

Lead investor: Richard Shoylekov

Minimum Target

£ 100,000

Minimum investment amount

£ 2,185

Maximum Target

£ 175,337

Maximum investment amount

£ 260,001
Sign In to see more

Investment Opportunity

Underpinned by a proven advertising led model, the YUU range of premium and unique children's activity backpacks keep kids on-the-go entertained. A world away from a regular backpack, the YUUbag cleverly combines a portable entertainment station with a durable, premium quality, ergonomic backpack. Endless fun for kids, endless peace for parents. Launching in 2010, 55,000 YUU backpacks have been sold generating sales in excess of £2.2m predominately online only. The sales model is simple, we advertise on Kids TV, driving sales online. TV creates famous brands & using 5 yrs of data this is a scalable and proven model which has the potential of becoming a leading kids brand UK and globally.

THE IDEA
Products & Services

With a YUUbag busy kids can take the fun wherever they go and keep boredom at bay. Complete with fold down desk, secret compartment and activity funpack a YUU backpack is like no other. For parents it's about the exceptional quality, multi-functional usage and unique features, all encased in an ergonomic EVA foam shell providing support for young, growing spines. But best of all, it keeps kids entertained on days out, flights, car journeys - no more “are we nearly there yet”. To meet customer demand we have extended the product range to provide YUU backpacks for younger children, and a YUUbag on wheels and an accessories range. Our NPD continues with 2 new YUU products in development.

Problem Solved

We have all had experience of travelling with (or near) a bored child. But a happy child is an entertained child. With a YUUbag kids can take the fun wherever they go, with all their kit in one place. Complete with fold down desk, secret compartment, 20 pockets and an activity funpack, a YUU backpack is like no other. It’s a desk & a toy box, perfect for when out dining, in-car, holidays or just at home. Parents get frustrated with kids’ backpacks that barely last a season and are often unsupportive to their child’s back. A YUU backpack delivers on both fronts. Exceptional quality, durability and ergonomically designed for growing spines. Endless fun for kids, and endless peace for parents.

Revenue Model

We have a proven product range and a cost-effective & scalable means of customer acquisition. Our core UK revenue model is simple. We advertise on Kids TV channels and drive directly to our own web/Amazon. This is a data driven customer acquisition model with over 5 years of analysis and data upon which we have based our plan. There is a direct correlation between the weights of TV advertising and the unit sales delivered. With a new media buying agency our TV will have an increased ROI. To target purchasers, we use digital & social media. Additional revenue will be driven from selected retail distribution, & further international expansion will follow with the model being replicated.

Exit Strategy
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The Idea

Products & Services

With a YUUbag busy kids can take the fun wherever they go and keep boredom at bay. Complete with fold down desk, secret compartment and activity funpack a YUU backpack is like no other. For parents it's about the exceptional quality, multi-functional usage and unique features, all encased in an ergonomic EVA foam shell providing support for young, growing spines. But best of all, it keeps kids entertained on days out, flights, car journeys - no more “are we nearly there yet”. To meet customer demand we have extended the product range to provide YUU backpacks for younger children, and a YUUbag on wheels and an accessories range. Our NPD continues with 2 new YUU products in development.

Problem Solved

We have all had experience of travelling with (or near) a bored child. But a happy child is an entertained child. With a YUUbag kids can take the fun wherever they go, with all their kit in one place. Complete with fold down desk, secret compartment, 20 pockets and an activity funpack, a YUU backpack is like no other. It’s a desk & a toy box, perfect for when out dining, in-car, holidays or just at home. Parents get frustrated with kids’ backpacks that barely last a season and are often unsupportive to their child’s back. A YUU backpack delivers on both fronts. Exceptional quality, durability and ergonomically designed for growing spines. Endless fun for kids, and endless peace for parents.

Revenue Model

We have a proven product range and a cost-effective & scalable means of customer acquisition. Our core UK revenue model is simple. We advertise on Kids TV channels and drive directly to our own web/Amazon. This is a data driven customer acquisition model with over 5 years of analysis and data upon which we have based our plan. There is a direct correlation between the weights of TV advertising and the unit sales delivered. With a new media buying agency our TV will have an increased ROI. To target purchasers, we use digital & social media. Additional revenue will be driven from selected retail distribution, & further international expansion will follow with the model being replicated.

Exit Strategy
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Website

yuuworld.com

Location

BRIGHTON

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